Think about the last time you filled out a job application. The stressful process of perfecting resumes and cover letters, searching through job boards for open opportunities, hitting that submit button, and then waiting.
Your inbox may look something like this or it’s chock-full of the typical canned auto-replies that most companies send which basically states “thanks, but no thanks.”
So what can companies do to better engage applicants applying to their online job vacancies? And WHY haven’t they been able to advance beyond those highly insensitive “thanks, but no thanks” cookie cutter auto-replies?
Just because an applicant isn’t the right fit for a job today doesn’t mean they could be a real asset to your organization down the road.
Responding to ALL job applications, which could be in the thousands per year with larger companies, is a great opportunity to exhibit professionalism and grace, while providing something of value. And if you can provide something of value, guess what? Applicants will be left with a positive impression of you as an employer, versus a negative impression which comes from receiving cold blow-off auto-replies.
According to the State of Talent Relationship Marketing Report, only 2 percent of Fortune 500 companies “are communicating the status of a candidate’s application throughout the entire duration of the (hiring) process.”
It’s impractical (and for large companies, impossible) to expect someone to respond individually to each and every single applicant.
However, it’s still imperative to give your applicants a positive candidate experience.
One great way to do this is to create a detailed automated response to go out through your Applicant Tracking System (ATS).
This response should go beyond— “Thanks for submitting a job application! Someone will reach out shortly if you are a fit”.
A great way to structure the automated response is:
- Confirm Receipt of the Application and Thank the Applicant
- Share your appreciation for applying and confirm that their application was received
- Set the Expectations
- Be truthful about how you will follow up and outline expectations
- Offer Something(s) of Value
- Provide the applicant with something that could help with their job search. Do you have any advice on topics such as interviewing? Do you have an eBook or resource that could help them advance their career?
- Invite to Join your Talent Community
- Talent Communities are a fantastic way to build a pool of job applicants to consider for future career opportunities, and a platform for engaging and nurturing them, so you’re viewed as an employer of choice.
Below you can see what we use at SCM Talent Group for supply chain job applicants that submit their resume to our secure database.